Iwan Hänggi is Managing Partner and Co-Founder of Notation. Notation is a strategic design agency that collaborates with major global corporations and high-end brands.

During his presentation, Iwan will share insights from his 12 years of experience in the field of Design DNA. He will discuss how this concept helps shape the identity of products and brands, using practical examples, a structured approach, and personal anecdotes to illustrate the impact of Design DNA on various companies.